WXY’s Extremely Unlikely but Totally Brilliant Brand Collaborations: BRB Travel x Barbie

WXY has a lot of love for BRB Travel, the subscription-based holiday company that’s transforming the way we travel. With trips abroad becoming more of a reality, we wanted to have a little fun and create the ultimate influencer creative concept.

We already put together a TripAdvisor x Deadpool concept, and we’ve continued on that travel theme...

WXY = BRB x Barbie

Travel companies often partner with bloggers and influencers to create beautiful content and connect with target audiences.

With over four million followers across two of her main Instagram accounts (@Barbie @BarbieStyle), the iconic doll is a bonafide social influencer.

With that mentality, we created this campaign concept to make Barbie the travel influencer of the moment.

We know Mattel is super protective over the use of Barbie, but with our vast experience in handling global intellectual properties, we have more than enough kudos to make this a reality. BRB, we are here: talk@wxy.social

Concepts created as part of the WXY’s Extremely Unlikely but Totally Brilliant Brand Collaborations. Conceptual works only.