WXY’s Extremely Unlikely but Totally Brilliant Brand Collaborations: Marmite x Bounty

From Vaseline to Lynx deodorant, Marmite’s umbrella brand Unilever is no stranger to coupling the divisive brand with other products across its portfolio.

The love it or hate it tagline is synonymous with Marmite and it’s that division that we believe Bounty is a match made in collab heaven!

WXY = Marmite x Bounty

Hands up, who leaves Bounty chocolates at the bottom of the Celebrations tub at Christmas? It’s a divisive chocolate, that’s for sure!

WXY has love for Bounty - we even came up with a concept previously. Perhaps it’s the chocolate bar’s fiendishly divisive nature or its underdog reputation that we feel a kinship with – or maybe they’'re just delicious. 

Some brands play directly into this love or hate perception… Marmite springs to mind!

Bringing two brands from two FMCG titans – Unilever and Mars together in one campaign is one we’d like to sink of teeth into.

Our concept plays on the divisive nature of both brands as they come together in an epic collab – Marmite flavoured Bounty? Or a coconut flavoured Marmite spread?

We present “United in Division”…

So, Mars, Unilever, we hope you love this as much as we love your brands. Slide into our inbox if you want to add a bit of WXY to broker a collaboration set for the ages. talk@wxy.social

Concepts created as part of the WXY’s Extremely Unlikely but Totally Brilliant Brand Collaborations. Conceptual works only.