WXY’s Extremely Unlikely but Totally Brilliant Brand Collaborations: Dunkin’ Donuts x Sonic the Hedgehog
Working from home, we’ve cooked up many dream creative campaigns over the last 12 months. Having worked with intellectual properties and licenses, we know a thing or two about the impact of brand collaborations.
So, without further ado, we present Dunkin’ Donuts and Sonic the Hedgehog as one of our ultimate brand collabs. Dunkin’, SEGA, if you’re reading this and like what you see, give us a buzz...
WXY = Sonic + Dunkin
Dunkin Donuts is seeing a resurgence in the UK. Sonic the Hedgehog is celebrating his 30th Anniversary this year, and there’s a sequel to the first box office smash on the way. A ripe and ready license partnership, if you ask us!
Our idea is to tap into the zeitgeist of Sonic fans, making a campaign fit for social media and giving Dunkin Donuts a healthy brand boost in the UK in the process.
It would feature limited edition Sonic Donuts, inspired by the blue blur himself and his pals. We’ve put together some quick creative ideas to show how this campaign could come alive on social media.
America runs on Dunkin’. Sonic runs fast.
Sonic is not only an enduring video game legend but also a bit of a savvy social media character – with plenty of memes, in-jokes and erm…fan faction to delve into to create content that works for both brands.
Truly understanding fans and their expectations is key to making this campaign thrive on social and get people buying from Dunkin.