WXY’s Extremely Unlikely but Totally Brilliant Brand Collaborations: TripAdvisor x Deadpool

From slippers to bottle openers, the superhero license has touched nearly every consumer item imaginable, and with the runaway success of Marvel’s big screen outings, it’s a little wonder why. 

Popularity for the fourth-wall-breaking Deadpool played by the enigmatic Ryan Reynolds brought a much-needed zing to the superhero franchise back in 2016.

Since then, the Deadpool license has been used in all sorts of promotions, including one for bathroom provider, Victoria Plum. With that in mind, we reasoned it wouldn’t be too much of a stretch to see Deadpool fronting a campaign for TripAdvisor.

We bring you TripPool!

WXY = TripAdvisor + Deadpool

Why and how does Deadpool make sense for TripAdvisor? The idea is simple, Deadpool as a travel influencer. 

We’d create a dedicated URL for a microsite containing carefully curated recommendations to supercharge those affiliate links, complete with a Deadpool rating system that injects the character’s comic book wit. And what influencer collab would be complete without a full social media takeover?

The superhero has his own irreverent take on life, so slotting him into a brand campaign should be seamless. And, during a time where holidaying is a distant memory, getting people back into the travelling spirit with a much-loved character seems all the more satisfying.

With Deadpool 3 confirmed and many tourist companies looking to cut through the marketing noise as travel restrictions lift, it’s high time we make this happen.

Find out more about how we’d do it, or what we can do for your brand, by emailing us: talk@wxy.social.