The Drum Award Winners: Grand Prix Chairman Award + three category wins

We settled the debate (and caused controversy) by posting that Heinz Ketchup belongs in the fridge.

Heinz’s most viewed organic Tweet / X post resulted in global coverage (Ladbible, The Sun, Mail Online, CNN, USA Today) and debate achieving over 700 million impressions and a social reach of 45 million

See reaction here [TikTok]

See coverage here [Metro, UK]

See broadcast debate [This is Today, USA]