Heinz asked WXY to drive awareness and cut through for Beanz of your Dreamz, a nationwide search asking Brits to create their own bean flavour.

In true British style, we launched with ArchBishop of Banterbury to create our own fantasy flavours to pique interest in this one of a kind ask. In the first 24 hours, we secured over one million organic reach, continuing the conversation through Heinz owned channels.