We turned the data lead story into a cut through one, with a stat that set the tone for the whole campaign, “it’s quicker to get a cocaine delivered to your door than a pizza in Glasgow.”

The result, one of the biggest news stories of the week across the UK and a leading national news story in Scotland, with plenty of social media, resulting it in trending on twitter. Coverage included BBC (5 Live, online, Good Morning Scotland, below), The Herald, STV, Lad Bible, Central FM, Sky News, Joe.co.uk plus many more.