WXY’s Extremely Unlikely but Totally Brilliant Brand Collaborations: YO! x Pingu

It’s hard to believe that Pingu was only made in the 90s as this claymation has the same heritage-like status as Morph, Noddy and Mr Men.  

What makes Pingu particularly special is that he remains just as popular with younger audiences as he does with those who grow up watching him. Admittedly, the older crowd have a soft spot for the Antarctica resident thanks to the ‘angry Pingu’ memes and GIFs that have done the rounds on social media in recent years.

Pingu transcends generations, borders, and cultures. He and his family speak their own language, meaning it has a mass appeal that extends much further than its debut on Swiss television.

Pingu is particularly popular in Japan and since YO! is a top destination for Japanese cuisine, why not bring them together?! Pingu’s identity, coupled with YO!’s bold colour palette, makes a strong visual impact (if we do say so ourselves).

WXY = YO! x Pingu

The purpose of this kid-friendly campaign concept is to promote sustainability.

We were big fans of YO!’s incentive with Chester Zoo, wherein they donated unused fish to the zoo’s penguin population, so it only seems right to build on that sustainability message with the help of Pingu.

YO! has a ‘mini ninjas’ menu for kids, and we would propose taking this to the next level with Pingu-branded bowls and easy-to-use chopsticks made from recycled plastic (and are also fully recyclable) that children can take away and re-use.

Taking inspiration from current Japanese branding, we’ve included repetition in our creative and added some WXY wasabi for an extra kick!

So, YO!, if you like this idea - let’s make it happen! We’ve got experience working with licenses and the skills to put this campaign into action! Email Gemma and Marc - talk@wxy.social.