Welcome to…The Game Show Business!

Contenders, ready!

It’s here. WXY has launched The Game Show Business after months of research and conversations with brands and their agencies.

What is it?

The Game Show Business is our new, standalone company that’s dedicated to creating game shows that people watch on social media.

What cover three areas:

• Production. Creating and producing original game show formats for social media distribution, with sponsorship opportunities for brands.

• Brand partnership. Working in collaboration with brands to create bespoke game show formats that engage audiences and raise brand awareness.

• Distribution. Through partnerships with establish social channels and key talent, we make sure game shows are seen by the right audiences at the right time.

Why?

Since we founded WXY in 2008, we’ve worked with a wide range of brands to help them create engaging social media campaigns. With the landscape more competitive than ever, brands are exploring innovative ways to work with influencers and reach new audiences.

Game shows remain an enduring hit across all demographics and provide brands with the opportunity to engage users on social media in a way that’s entertaining and, crucially, not overly salesy.

Who’s it for?

Any brand with hope and a dream. Seriously though, game shows come in all different shapes and sizes, and can be created to suit all budgets. Whether it’s filmed on a phone for TikTok or in front of an audience in the studios at MediaCity, we can make it happen.

We work with:

• Brands. Providing sponsorship opportunities and creating bespoke game shows to promote products and services, engage users and raise brand awareness.How does it work?

• Agencies. Offering added value sponsorship and creation opportunities for their clients to increase engagement.

• Publishers. Bringing original game show formats to audiences and additional revenue through brand sponsorship.

Tell me more!

If you’re a brand or agency looking to get in on the action, email gemma@wxy.social to request a sponsorship pack containing all live and pre-production opportunities.

Head over to www.thegameshowbusiness.com and give our page a follow on LinkedIn.

Looking for game show magic? Follow our TikTok and stay tuned for our upcoming game show podcast, coming soon…